Watermark Media, LLC
Watermark Media, LLC
The Brief
The primary goal of the logo redesign was to create a visual identity that reflects RUOK Berks’ mission, instills hope, and communicates a compassionate approach to suicide prevention and mental health support.
The Process
In-depth Research:
Conducted extensive research on suicide prevention initiatives, mental health, and effective logo designs within the non-profit sector. Explored color psychology to ensure the chosen palette conveyed both empathy and strength.
Stakeholder Collaboration:
Engaged in collaborative sessions with RUOK Berks representatives to understand their organizational values, target audience, and the emotions they wanted the logo to evoke.
Conceptualization:
Ensured that each concept resonated with the sensitive nature of the task force’s mission.
Feedback and Refinement:
Presented the concepts to RUOK Berks stakeholders, gathered feedback, and refined the chosen concept to align with their vision.
The Results
Symbolic Representation:
The finalized logo features a modern take illustrating a text bubble, as help via texting is a primary feature of the ruok Berks service.
Color Palette:
Selected a calming yet uplifting color palette, blending shades of blue to convey a sense of hope, tranquility, and growth.
Versatility:
Designed a versatile logo that works seamlessly across various mediums, maintaining clarity and impact in both digital and print applications.
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