Reading Housing Authority (RHA) is a community-focused organization dedicated to providing affordable and quality housing solutions in Reading, committed to fostering inclusive, safe, and vibrant neighborhoods.
Brief
The challenge of modernizing a 70‑year‑old housing authority brand. The primary goal of the logo redesign was to create a modern and distinctive visual identity that reflects RHA’s commitment to community, affordable housing, and revitalization efforts in Reading.
Process
Discovery and Research:
Conducted thorough research on RHA’s mission, values, and community impact.
Collaborative Design Sessions:
Engaged in collaborative sessions with RHA representatives to understand their vision, aspirations, and preferences for the new logo.
Concept Development:
Developed multiple logo concepts that incorporated symbols of community, housing, and unity.
Presented designs that balanced modernity with a sense of heritage, reflecting RHA’s longstanding presence in Reading.
Refinement and Feedback:
Gathered feedback from RHA stakeholders and refined the chosen concept to align with their vision and values
Results
Modern Identity:
The new logo represents RHA’s modern and forward-thinking approach to affordable housing while respecting its roots in the community.
Symbolic Elements:
Incorporated symbolic elements and vibrant colors to convey inclusivity, shelter, and a sense of unity.
Versatility:
Designed a versatile logo suitable for various applications, from digital platforms to print materials, maintaining clarity and impact.